If you’ve ever wanted to reach 2.5 billion monthly active users, a Facebook ad campaign is the way to do it. While you’re obviously not going to directly reach this entire audience, it does present a large pool of users of which you can advertise to. And when you do it correctly, your business will benefit in kind. Still not convinced? Check out these four key advantages from our social media pros.
Why You Should be Using a Facebook Ad Campaign
1. Enhanced Targeting
When you utilize a Facebook ad campaign, you get the benefit of their fine-tuned targeting and retargeting tools. Therefore, when you try to reach certain demographics and audiences, you’ll be able to with ease.
From age and location to behaviors and even job titles, the opportunities to reach prospective customers are endless. You just have to make sure that you’re going after the right kinds of people. Otherwise, your campaign may fall short of your goal.
2. Comprehensive Analytics
In order to monitor the effectiveness and status of your ads, Facebook provides complete campaign analytics. Through the Insights tab, you’ll be able to access all kinds of important data, such as reach, page like, engagement and so much more.
However, these analytics won’t make much of a difference if you aren’t learning from them. For instance, if your Facebook ad campaign isn’t performing to its potential, you can update and enhance it. If not, those figures won’t serve much of a purpose. You have to be using them to your advantage!
3. Budget-Friendly Spending
Compared to other traditional marketing methods, Facebook ad campaigns are a bargain. For the most part, you can pretty much only spend what you’re comfortable with. Whether it’s a $100 or $1000 monthly budget, you can make it work with the right ads and targeting.
4. Custom Calls-to-Action
For the highest click-through rates (CTR) on your Facebook ad campaign, you need to use a call-to-action (CTA). By using short, action-oriented taglines like “Book Now,” “Learn More” or “Contact Us,” you can inspire users to take an action. Luckily, Facebook offers custom CTAs to make it happen. In fact, according to a recent AdRoll study, Facebook CTAs can increase CTRs by upwards of 285 percent.
Therefore, if you’re looking to grow your brand in the online realm, a Facebook ad campaign can help you go a long way. And if you’re looking for a professional social media marketing team to take care of it for you, Fat Guy Media has got you covered! Check out our website to learn more.
