What if you didn’t have to guess what was on the minds of consumers when planning a marketing strategy? What if you knew exactly what your target audience was searching right now, not last month or last year? Would that insight influence your strategy decisions? If your answer is yes, consider the power of utilizing Google Trends in your marketing campaigns.
What is Google Trends?
It is a free website that can tell you how frequently a keyword or key phrase has been entered into its search engine, compared to the total Google search volume over a specific period of time.
You can use find out what’s trending right now locally, nationally or even internationally. For example, you could see real-time information about how people around the world are searching for hot topics, like COVID-19.
How Using Google Trends can Inform your Next Campaign
Google Trends is a tool anyone can use to learn more about what’s on the minds of potential customers. This user-friendly platform provides a wealth of search data that could keep you busy for days. If you really want to get the most out of this tool, leverage its insights in these four ways.
Find Out About the Most Searched Terms of the Moment
One key advantage of Google Trends is its ability to report real-time data on search query volume. Other digital marketing tools, like Google’s Keyword Planner, typically provide a historical snapshot of search data, which doesn’t offer the clearest picture of what are popular search terms right now.
Identify Emerging Online Search Trends
With its wealth of current data, this Google tool can help you identify emerging trends in your industry. Due to the rapidly evolving COVID-19 situation, Google Trends might be more useful than it ever has been to companies updating marketing campaigns.
Brainstorm New Social Media Content
You can also use this valuable real-time data in creating social media marketing campaigns. Inside knowledge of emerging trends can be valuable when creating social media copy, graphics and hashtags.
Stay Relevant
Keeping up with the times is crucial to driving results in digital marketing. If your business is posting content not relevant to the moment, you are likely to receive fewer views, clicks and ultimately fewer new business leads.
Google Trends is one of many free tools any business can use to create results-driven digital marketing campaigns. Take it for a test drive, and if you have questions, reach out to us. We’d be happy to help you create more impactful marketing campaigns.
