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Case Study

EAC Network

The Company • The Challenge • The Goals • The Strategy • The Results

The Company

EAC Network is non-profit social service agency that empowers, assists and cares for people in need across Long Island and New York City. Their mission is to respond to human needs with programs and services that protect children, promote healthy families and communities, help seniors and empower individuals to take control of their lives.

The Challenge

EAC Network needed a new website that would improve user experience and streamline online fundraising initiatives.

Website

  • An outdated site that did not properly display EAC’s programs and services
  • No online donation forms or payment features
  • No form conversion opportunities on the site to gain online leads
  • Poor search engine optimization, which resulted in a lack of an online presence
  • Website did not appear properly on mobile devices which increased overall bounce rate

The Goals

Website

  • Build a mobile-friendly website with a clean, structured user path so all users can easily navigate to what they are looking for (ex. services)
  • Drive more traffic to the website and provide more conversion opportunities for donations

The Strategy

Website

  • Streamlined navigation and restructured layout to help users solve any issues with EAC’s solutions
  • Built secured online forms and integrated payment systems for donors to easily donate and new community members to inquire online
  • Used search engine optimization tactics to properly rank for the proper keywords defining their programs and services
  • Mobile-friendly web design to aid and optimize mobile user’s experiences

The Results

EAC Network - Our Work

2x Amount of Sessions

Lowered Bounce Rate

2x Amount of New Users

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