What Is Search Engine Optimization

 In General, Marketing

If you’ve made it here, chances are you are new to Search Engine Optimization. Search Engine Optimization is also referred to as SEO. This article will help to give you a better understanding as to what “SEO” is, why your website NEEDS search engine optimization, and offer great advice. So, without any more delays, let’s get started.

What is Search Engine Optimization (SEO)?

SEO is considered a practice of improving your website in order to promote and increase the number of visitors through search engines. Search Engine Optimization has many different aspects to it. From sites that link to your website, all the way to the actual words on your website. Sometimes, SEO could be just a matter of making sure that your site follows best structure practices and allows for the search engines to crawl your site as easy as possible. Over time, Search Engine Optimization has had many updates. It’s not so much about writing with the intentions of only pleasing the search engines themselves. Now, it’s about making your site better for the viewer as well.

Why Does My Website Need SEO?

This is most likely the question you’re asking yourself now. If not, just go with the flow here. Almost all your websites traffic is driven by major search engines like—Google, Yahoo! and Bing. With the ever evolving internet, social media has started to play a role in driving traffic to your site but the majority is still coming through from the big players like Google. The beauty of search engines are that they provide targeted traffic—people that are looking for what you offer. People take their questions/problems to these search engines looking for a solution or answer. If your site cannot be found by search engines or your content does not index with their databases, well—you miss out on immense opportunities that these search engines could provide for your site. When people type things into these search boxes they are considered “Search Queries” and they carry great value. Evidence has shown that search engine traffic can make or break an organizations success. Having targeted visitors come to your site can provide you revenue, exposure, and publicity like no other form of marketing. Investing in SEO, can have exceptional results and provide an incredible return on investment (ROI) compared to other types of promotions or marketing.

Can Search Engine Engines Find My Site Without SEO?

Now let’s not devalue the good ol’ search engine. They are smart, but they still need a bit of help. Major search engines like Google are constantly working to improve their technology and algorithms in order to return the best possible results for search queries. Keeping this in mind, they also don’t want to do all the leg work for you. To a certain degree—your rankings and performance rely solely on you. With the right SEO and Content Development you can capture thousands of visitors and attention but, engage in the wrong SEO tactics and you could bury your site deep beneath the grounds, where visibility is minimal. This negative type of SEO is also known as “Black Hat SEO” Search Engine Optimization helps to boost your rankings so that your content will be placed where searchers can easily find it. With the internet becoming extremely competitive, those companies who utilize SEO will have the upper hand and advantage in terms of visitors and customers.   For more information on how we can help you improve your SEO, give us a call or shoot us an email. 1-516-535-5353 or info@fatguymedia.com

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