A competitive analysis helps you identify your competitors, evaluate their strategies and determine their strengths and weaknesses. This easy-to-use formula is an effective way to improve your [...]
If you have never done it before, marketing can be intimidating. With terms like “optimization” and “target audience,” it’s easy to think marketing is too complex for a new business. In fact, [...]
After Apple’s Siri and Amazon’s Alexa brought artificial intelligence to the masses, marketers are beginning to use machine learning to enhance everything from email marketing to customer service.
Today, businesses are blessed with more promotional options than ever before. Instead of being restricted to newspaper ads, they can now choose from an array of internet marketing strategies, [...]
Whether you are surfing Facebook or trolling Twitter, it’s almost impossible to avoid native advertising. By 2021, native ads are expected to account for 74 percent of total display ad revenue in [...]
Since the dawn of the digital age, online marketing has shaped the way businesses promote their products and services. From the first email blast to the invention of inbound marketing, its [...]
In the world of digital marketing, content is king. Digital marketers spend endless hours creating and finding sources for new content opportunities. Mainly, there are two different types of [...]
Word-of-mouth marketing is one of the first ever promotional methods. Those who are satisfied with your business’ products or services tell the people they know, and, in a perfect world, they [...]