What Should You Look for in a Long Island SEO Company?

 In Blogging, Search Engine Optimization

Your company may have the most beautiful website design in the world, but what good does that do you if it’s receiving no traffic? You may ask yourself how to generate traffic to your wonderful website, but it may be hard to know where to begin optimizing it for search engines. Luckily, the Fat Guy Media team has some advice as to what a Long Island SEO company should provide for you.

Finding Long Island SEO Help

On the surface, Long Island seems small. Without traffic, it feels like nothing is much more than a thirty-minute drive away. However, when you consider how many other Long Island businesses exist besides your own, it’s not surprising that your website can easily get lost in the sea of others. For example, there must be hundreds of pizza places on Long Island. Therefore, punching “Long Island pizza” into your favorite search engine brings up a ton of different places. The ones listed on the first search engine results page (SERP) are not there by coincidence. They’re visible because their websites have great search engine optimization (SEO). When looking for a Long Island SEO company, you’ll want one that’s able to seamlessly combine each aspect of SEO to get your website the traffic it deserves.

What Does a Great Long Island SEO Company Do?

SEO and Web Design

A knowledgeable Long Island SEO company realizes that SEO and web design go hand-in-hand. Making sure the content on your website uses relevant keywords is one of the main ways to get your site picked up by search engines. Responsive web design is vital to any Long Island company’s site in order for it to be optimized for mobile devices, since about 88% of local searches happen on mobile. A responsive site will tie your website’s URLs together, making it easier for Google to rank your content for their SERPs. If you already have a great-looking website, you still may consider redesigning it to boost your SEO.

SEO and Inbound Marketing

There is still work to be done after your responsive website is up and running. SEO is an ongoing process. Having an inbound marketing strategy that includes frequent blogging is a great way to continue strengthening your website’s SEO. Writing about relevant events in your industry while following the best practices for SEO in blogging will give your website more pages of optimized content for search engines to rank.

SEO and Geomarketing

Uniting SEO and geomarketing is particularly useful when marketing to a small niche like Long Island. It might pay off to bid on localized keywords to help your advertisements appear when someone searches for those keywords. Getting on Google maps will allow you to take advantage of all those searches from mobile. If your business is listed on Google maps, shoppers will have your contact information and even directions to your business at the tip of their fingers when they search for keywords that your website is optimized for. If you’re struggling to find the right Long Island SEO company to bring in the web traffic you want, the Fat Guy Media team would love to give you a hand. Feel free to call us at 516.535.5353 or email info@fatguymedia.com for more information.

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