You could have the most beautiful website on the Internet, but if no one knows it’s there or if users don’t actively engage with it once they visit, you might as well not have one at all. One of the key factors when it comes to building your website is thinking about your consumers.
SEO, or Search Engine Optimization, is the process of increasing the visibility of a website in organic (un-paid) search engine results page (SERP).
There are a number of ways to optimize your website, such as building your site using elements that are easily read by search engines.
Writing relevant content is a great way to optimize your website. All of your content on the Internet should benefit the people searching for answers that you will provide. That is why it is important to understand:
Where they are searching online?
What questions they are asking?
What aspects of user experience are most important to them?
In order to build your site to accommodate the consumers who will most likely benefit from your company, you need to make sure that your site is geared toward them and navigation is an easy enjoyable experience. The right design and informative content acts as cognitive fluency to intrigue searchers to your site and to keep them on your site.
The importance of SEO isn’t geared only toward search engines—never forget about your target audience! Our Long Island SEO practices combine structural elements, such as page coding and keyword targeting, with elements that focus more specifically on your target audience, such as search terms and relevant content material.
What answers is your target audience looking for? SEO is all about establishing your company as a leader and authoritative figure in your industry. If your website contains quality content. That not only answers the questions that consumers are asking, but is also relevant enough that they want to share it online. Driving traffic to your site is a breeze. For instance, if you searched, “Long Island SEO” to find this page, we’ll make sure we provide the solutions to your search. Establishing topical authority not only makes your company a reputable source in the eyes of your consumers. However, search engines will see you in a better light, too.
If you have a question about a product or service, how do you look for the answer? You type it into Google, and check to see what comes up. When your website is constantly creating fresh, relevant, and most importantly, search engine optimized content and answers the questions that people are asking. They’ll likely come back to your site the next time they’re looking for more information. Focusing on SEO, will generate more traffic to your site. Convert first-time site visitors to leads and build your brand’s recognition as an industry authority.
It is important to always think about your target audience when creating a well navigated website. The objective is to create a path on your website that, essentially, answers any question they may have. However, your target audience isn’t the only one who needs to easily navigate.
Search engines have what is called web crawlers. They travel through the Internet from website to website, indexing content as they go. SEO works to properly code your website in a way that’s easy for web crawlers to navigate. You want the crawlers to index your website in order to show up on SERP.
For more information on Search Engine Optimization, request a free consultation or call us at 516-535-5353, and we’ll schedule to meet belly to belly!