Bloggers: the Experts of the (Search Engine) Matrix

 In Business

Some days it’s difficult not to feel like Alice, tumbling down the rabbit hole. You have just recently launched your company’s first webpage. It may not be the most beautiful site in the world, but it’s a source of pride (as it should be) for you and your employees. Yet, when customers are searching for your page, they cannot find you. Instead, they find a bunch of unrelated material ranging from Toddlers in Tiaras to Crisis in Ukraine. Is it fate? No, it can’t be; fate doesn’t bode well in business. You know there’s something out there, something that will free you from search engine prison, but what you know you can’t describe. It’s just a feeling. A feeling that touches upon the truth. The truth that every search you have ever conducted, every bit of information you have discerned from the internet, was placed there by a computer whose algorithms and directive placed it there for you to find. Fate is not something that exists on the World Wide Web. Computers embrace logic and reject entropy. The logic of the algorithms reveals rational alternatives for businesses and users to exploit what has become the commercial hearth of our existence. Search engines are machines, and with the proper training you can learn to manipulate the very bars that had previously imprisoned your business on page 10 of Google Search (an obscure land that not many people survive to see). Okay, maybe I’m being a little melodramatic. And yes, for you Matrix-buffs out there, I was paraphrasing a bit. But, Search Engine Optimization is a real thing that could be inhibiting your business if you’re not careful. Blogging is the gateway to current search engine algorithms. While older algorithms just targeted keywords, the newer, more advanced formulas know how frequently you post, how frequently you update your website, and they know the origination and quality of your content. The easiest way to boost your SEO is through the creation of original and relevant content; something blogs are well suited for. When you decide to start blogging, you could start it yourself, or you could hire a professional. Obviously, doing it yourself is a lot cheaper. But the trouble with that is that professional bloggers know how to work with search engines and it may take a considerable amount of time for you to train someone to learn how to do it–time you cannot afford. Professional bloggers know how to entice their audience and they know how to pull the strings to get your product or service more attention. They should also know that blogs will not boost SEO by themselves. In order to boost SEO, blogs must be paired with digital reach efforts (PR, marketing) and they should also be posted to external sites. And again, hiring a blogging professional saves you time and has the potential to boost your revenue. Search Engine Optimization is one of many of a blogging professional’s specialties and, if you give them the opportunity, they could be an invaluable asset for your company in the social age. If you’re ready to start creating high-quality content on your website’s blog, call Fat Guy Media today to start building your strategy for success.

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